As F&B establishments are opening in Bangkok after the lockdown, Deepak Ohri, CEO of Lebua Hotels & Resorts, believes Bangkok’s tourism industry can recover without any help from Instagram tourists.
Bangkok went under lockdown on March 21, and since then, the hotel industry has been in tatters. For the past few years, Bangkok’s tourism was driven by Instagram tourists. However, Ohri believes that Bangkok’s tourism industry will bounce back but will do so without any help from Instagram tourists.
When asked about how he sees the transformation of the industry post-pandemic, he was quite clear with his words when he said, “Instagram tourism will be gone.” In his opinion, Instagram tourists travel to a lot of different places in a short time; however, the per-person spending is minimal and is not sufficient to support the tourism industry. He believes the future of Bangkok tourism lies with the luxury travelers who’ll be spending big. More serious luxury diners will enter the scene and will drive the growth of the industry.
His views are aligned with the Thai government’s push for luxury tourism. Although the push is targeted towards domestic travelers and the government is keen to present Bangkok as a luxury travel destination to international tourists.