The Covid-19 lockdown has increased the demand for the online market of essentials, and Amazon is looking to capitalize on it. They will begin same-day deliveries of groceries for its ‘Prime’ members in London. Prime members can order meat, cereals, snacks, and other household essentials from Amazon UK’s ‘Fresh’ service in two-hour windows, given that the order is above 40 pounds. In most areas, they will deliver orders on the same day if made before 9 PM.
Lockdown has modified consumer behavior considerably as more people are inclined towards buying groceries online. According to Kantar, nearly one out of five British households prefers to buy online instead of traveling to the supermarket. Data shows that grocery sales in Britain grew by 14.6 % in the four weeks till 12 July.
More data and experts suggest that the online grocery shopping market will grow significantly in the coming years. Amazon has been looking to enter this market since 2016 with its ‘Fresh’ service, although they have been selling food and drinks in the UK since 2010. Last year they collaborated with Morrisons, after which customers could order from there and had it delivered by Amazon. However, there is no clarity on how these new plans will affect this collaboration.